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WINE

STRUCTURAL CHANGES!

Your Company‘s Growth Strategy

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INCREASING COMPETITION

The international wine market is coined by an increasingly fierce competition for producers, wine-growing regions and countries on the level of suppliers. Today, the product’s quality is merely a basic requirement for a successful positioning in international markets. More decisive factors for success lie not so much with the production (e.g. the vineyards or wine cellars), but even more with a sales-oriented marketing which is based on a profound knowledge of the market.

COMPLEX MARKETING CONDITIONS

The strong differentiation of various sales markets poses significant problems to the possible knowledge of the individual market conditions. The fact that experience from domestic markets or individual export markets cannot generally be transferred to other countries complicates this issue even further.

MARKET KNOWLEDGE

More than 15 years of experience in the German wine market as well as a variety of consulting projects for producers, wine-growing regions and countries endow us with the necessary expertise to impart the theoretical knowledge as well as the right “feeling for the market” which are both crucial to success.

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ACTIVITIES

In a market assigning great importance to generic trends, wine-growing regions and countries are facing the issues of generating and managing these trends in a way that market opportunities for domestic producers are optimized.




ADAPTED STRATEGIES

Being one of only a few countries importing large quantities of wine, Germany and its internationally attractive potentials are highly contested for. The understanding of fundamental market structures, its segmentation into mass and special markets, is crucial to the development of an adapted strategy. With regard to suppliers, this results in the right choice of an appropriate market segment, a suitable importer, an adequate bottle design as well as the individually most effective marketing.

SELECT YOUR LANGUAGE

DEUTSCH I ENGLISH

KONTAKT 

IMPRESSUM 

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